Role of ICT in Developing Lahore as Smart Tourism Destination
Author: Muhammad Akif Tufail

As Pakistan stepped into the 21st century, ICT slowly and gradually seeped through every public and private sector. In these two decades, a lot of avenues adapt themselves to the emerging needs and demands of society. In this short span of time, how these interventions started changing the landscape of Lahore, needs to be described so that the possible opportunities for new disruptors in the tourism sector could comprehensively be stated. My research comprises of mainly three sections, describing the past, present and future of ICT, which holds its place for the tourism industry in Pakistan. In the past, firstly, it is described that how did ICT placed its first steps in Pakistan to how it grew up till now, and secondly, it is explained in detail that how it impacted all those sectors related to the tourism industry in the result of the ICT diffusion. The present part of my research covers the implication of ICT on 57 indicators of an STD in detail. The future section of my research has given details of the opportunities that are available for the tourism sector while considering the current infrastructure and resource set up of Lahore. To accomplish this goal, a descriptive research design was adopted for this study. For the past and future sections, desk research was conducted extensively, while for the present section, semi-structured interviews were conducted with all tourism stakeholders of Lahore. Supervisor:- Dr. Zulfiqar Ali

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Supervisor: Zulfiqar Ali Kalhoro

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