The Role Of Social Media In The Promotion And Marketing Of Tourism Destinations In Islamabad
Author: Sadaf Haleem

In the current years, various sources of social media have progressively played an imperative role in tourism marketing and promotion, and have had a reflective effect on Tour’s and Administration Organizations’ capability to successfully support their destinations. Through the development of more social media platforms, there are more tourism sponsors identifying the increased significance to access information for travelers linked to their destinations of concern. For instance, visitor destination executives use Social media to be responsible for information about their travel and trip packages, specific traveler attractions, lodging costs, administrative services, and all supplementary travel associated information. Social media used by the Tourists in their arrangement process to support them to identify about the destinations of their choice, to get response on what they should imagine, as well as to make interactions with the service suppliers involved in their tour plans. Tour operators use it to promote their tour packages. Even though, little is acknowledged about the impact that Social Media has on the choices of visitors who travel to particular destinations of attention, and the use of social media in their tourism strategies and activities. Tourism suppliers have limited knowledge of the tourism market and the opportunity for tourism growth in destinations. The aim of this study therefore, is to explore the role that particular social media platforms serve in the travel of tourists to visit, and their overall experience to visit Islamabad, which is well known for its beauty and natural sceneries around the country. The main interests and activities of most of the tourists who visit different tourist spots in Islamabad Lok Virsa Museum, Saidpur Village, Pakistan Monument, Faisal Mosque, Monal, Margalla Hills, Daman-e-Koh Park and Rawal Lake. For this qualitative study which were face to face interviews with twenty participants. Where semi structured and unstructured interviews have been done and thematic analysis has been used to get results. Participants in this study included tourists visiting different tourist attractions points in Islamabad travel and tour operators who are running their tour companies and local residents of Islamabad .who link tourists to the tourist attractions and have the greatest potential to influence tourist decisions. This study also discussed, social media observing platform to retrieve Facebook and Twitter instagram, YouTube and whatsapp pages and the posts related tourism spots by the visitors. Supervisor:- Dr. Zulfiqar Ali

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Supervisor: Zulfiqar Ali Kalhoro

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