Issues and Challenges in Marketing of Heritage Sites: A Case Study of Katas Raj
Author: Hifsa

This research studies the issues in the marketing of heritage sites in Pakistan by doing a case study on Katas Raj. The purpose of this study is to address the missing part of the package of tourist attractions, which is the heritage sites in Pakistan. Qualitative research strategy was adopted, and semi-structured and un-structured interviews were done with concerned stakeholders along with participant observation during the field visits. This research would help in addressing the issues and problems of the stakeholders that are stopping them to develop and market historic sites in Pakistan. Supervisor:- Dr. Zulfiqar Ali

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Supervisor: Zulfiqar Ali Kalhoro

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