When dirty cites overtake the natural beauties of grassy fields, lush green mountains, rivers, deserts, and sea; we have to think about the reason as well as solutions that could work in our case. Ever-increasing, unattended waste dumps can be seen if we travel from Peshawar to Karachi. Undesignated mixed waste dumps along 100s of kilometers railway tracks and GT roads are enough to invite attention that we must do something to eradicate this menace from our environment. As many valuable studies have been conducted on solid waste management and willingness to pay, this study endeavors to focus our attention on solid waste segregation at source, which if conducted effectively could result in better capture, participation, recycling and diversion rates. Through descriptive analysis, it became evident that if proper infrastructure is developed by the responsible agency, people are willing to segregate their waste. The authorities if begin to devise mechanisms we confidently foresee better environment and economy of virgin resources. Emphasis on waste segregation will be helpful in circular economy and creation of additional job opportunities without any extra burden on the national exchequer as segregation at source will give the solid waste management financial sustainability. Supervisor:- Dr. Iftikhar Ahmad