The success and failure of technology Startups play a vital role in country‟s economy. The purpose of this study is to investigate the reasons for the failure and success of the Technology Startups in Pakistan. Using thematic analysis, this study analyzed the reasons for the failure and success of Startups. Data was collected from 12 technology Startups. Which consist of 7 successful and 5 fail technology Startups. This study answers the questions about the failure and success of technology Startups in Pakistan. The study shows that the technology startup sector has a lot of potential and needs to be further improved and facilitated. In addition, Startups who do not work properly, or who do not have enough capital, or who do not use the right strategy, or work in other inappropriate ways, fail. Moreover, the Startups who are working according to the business roles, using the right strategy, keeping their customer happy at every point, giving the right place, staff, business plan, process and services are going onward with success. Supervisor:- Dr. Mariam Mohsin