Rethinking Tourism and Technology as Rural Development Strategy: A Case of Hunza Pakistan
Author: Faheem Ullah Baig

The rationale of this study is to cover the debate on the role of tourism and technology for rural development in a mountainous region in north Pakistan, Hunza. This study presents the views of local inhabitants on phenomena of rural development with respect to local attributes and potentials. The overall focus of this study is to determine the links between tourism, technology, and rural development for socioeconomic development and measures for protection of culture and natural environment. Following the qualitative research methods, an explanatory case study design was used. Purposive sampling technique was used to identify and reach respondents from district Hunza, Gilgit-Baltistan Pakistan. The data was collected through semistructured interviews, un-structured interviews, and participant observation. The findings of this study show that links between tourism, technology, and rural development are not much complex to materialize for up grading the quality of life. It is for sure the meaning of rural development has been changed for many young people. Without any doubt, nonprofit organizations (NGO’s) have harvested the ideas of self-help and participatory development among the larger population of Hunza, through different projects of Aga Khan Rural Support Program (AKRSP). This study has provided some core ground evidences to link the tourism and technological potentials for holistic development approach to emphasize on needs of locals such as skill development, education, health and income building a long term sustainable policy frame work. Supervisor:- Dr. Zulfiqar Ali

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Keywords : Hunza, Rural Development, Technology, tourism
Supervisor: Zulfiqar Ali Kalhoro

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