The promotion of health interventions targeted at raising awareness regarding the significance of maternal health at community level holds the potential to improve health outcome and reduce maternal mortality ratios. This study describes and analyzes the maternal health seeking behaviors and service utilization in Tarlai Kalan, a rural area present in the periphery of Islamabad. Attention was drawn to social, cultural and economic factors at individual, household and community levels to understand the causative agents responsible for lack of awareness regarding the significance of maternal health among women and their family members; identified as the key stakeholders. This study also reviewed the private health facilities operating in the area, in terms of access and availability of maternal health services. A qualitative study was designed to trace the perspectives regarding pregnancy and maternal health. Interviews were conducted with three different categories of respondents i.e. married women (12), husbands (8 husbands, and 4 couldn’t be interviewed therefore 4 father in laws participated on their behalf), mother in laws (9) and gynecologists (2), making the total sample size to be 35, till saturation point was achieved, and then thematic analysis was done to analyze the collected data. The results of the study concluded that the health services being provided in the research locale, were not up to the standards, as lack of medical equipment was found as a common element of concern. Furthermore, majority of women were not included within the health decision making leading to poor access and low utilization of maternal health services. Supervisor:- Fahd Zulfiqar