Conventional zoos are a source of imparting knowledge among masses and creating a linkage between wild and humans. Initially animals in zoo were incarcerated solely for recreational purpose, later this apathetic concept transformed to conservation (of animals and birds), education, research and recreation. This study was aimed to figure out the impact of variation in number of animals and birds on ‘income’ as well as ‘number of visitors’ of zoos in Pakistan. Secondly the study was also intended to know the impact of public awareness along with socioeconomic factors, on WTP for animals and bird conservation and preservation. Results were estimated using OLS regression model and Logit model for secondary data of three zoos (Karachi, Lahore and Bahawalpur) and for primary survey in Lahore zoo, respectively. From the results it can be concluded that unlike birds, number of animals positively affect number of visitors and income of zoo. The results also support the review that public awareness and socio economic factors have great influence on WTP for animals and birds’ preservation. Among total population of sample, 57 percent people were willing to pay for animals and birds preservation to combat the battle against animals’ extinction. Last of all it was found that in public opinion zoos in Pakistan focus mainly on one purpose and that is recreation, rather than focusing on education and preservation. Findings of this study gives important judgments on domains like animals’ and birds preservation, public awareness as well as relation between animals’ and birds’ numbers viz-a-viz income and visitation rate of (people in) zoos of Pakistan. Supervisor:- Dr. Rehana Siddiqui