The current study aimed to explore the role of demographic features of pregnant women influencing the antenatal care visits in Pakistan using the demographic household survey 2017-2018. The study considered the demographic features of age, education, income, regions, working status of women, gender of household head, and area of living as explanatory variables, which influence the likelihood of antenatal care visits. The study relied on a negative binomial regression model because of the count nature of the dependent variable. The study found that age, education, income, regions, working status of women, gender of household head, and area of living significantly influence the likelihood of making antenatal care visits. The study found that because of socioeconomic factors, antenatal care at both the provincial level and overall country varies. The public sector can improve the antenatal care visits through different channels such as awareness through media campaigns, reducing the cost of antenatal care visits, and encouraging women’s employment in Pakistan. Supervisor:- Dr. Rizwan Ul Haq Co-supervisor:- Hafiz Hanzla Jalil