Factors Affecting The Usage Behavior Of Plastic Cards Consumers
Author: Ramsha Aziz

Plastic money is the cards made of polymeriThere are variety of plastic cards offered by issuance companies. The main plastic cards’ issuance companies are Master and Visa. This study is held in three major cities of Pakistan that are Islamabad, Lahore and Faisalabad. For this study, we collected primary data through questionnaire, in which the underlying factors are categorized as research and demographic variables, were involved. Each research variable was calculated by further four dimensional questions. The analysis of the data was done using Statistical Package for Social Sciences (AMOS; SPSS). A sample of 500 respondents was considered. Regression analysis is carried out on the data to see the relationship between dependent and independent variables. The findings of the study provide an over View of how people use their plastic cards and how much its usage impact their psychological behavior regarding satisfaction towards plastic cards. The study found that people feel more satisfied and relaxed by using their debit card instead of credit card, as they do not have to worry about paying later. The independent variables have significant effect on ‘Usage and Psychological Behavior’ of consumers for using plastic money. The study is concluded with suggestions and techniques to improve plastic cards’ business in our society where “Plastic cards are for elite class’ misperception still prevails. Supervisor:- Dr. Abdul Rashid

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Supervisor: Abdul Rashid

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