Solid waste management remains a serious problem in most of the developing world, although it consumes a larger portion of municipal budgets. In the current project, a number of solid waste management studies were conducted for Islamabad city mostly focusing on the generation, collection and disposal of waste. Moreover, a contingent valuation survey approach was applied for the project. A stratified random sampling technique was applied for sample size selection of five hundred respondents. A double bounded dichotomous choice questions followed by an open ended question format was used to elicit willingness to pay and maximum willingness of the respondents. The logistic regression estimation reveals that 65.4 percent of the total respondents are willing to pay, while multiple regression reveals a monthly mean willingness to pay of Rs. 289.15 which is greatly affected by age, household income, education and environmental awareness i.e. respondents with higher levels of education and income show higher willingness to pay. These collected data can specifically help in formulating the solid waste management services while in general can add up its role for the improvement of environmental quality. Supervisor:- Dr. Rehana Siddiqui