ABSTRACT

Businesses and customers increasingly turn to digital economic structures and information networks as the new business reality as they search for convenience in acquiring goods and services. The main objectives of my study are the success of SMEs and the relative merits of brickand-mortar stores vs. wholly online ones. After the U.T. Policy 2019 in Pakistan, our company is moving into a new phase of digitization, but there are still several issues inhibiting proper growth.

This study focuses on the post-E-commerce performance and effects of SMEs. The research framework for this study is based on an RBV framework and a theory of technology adoption and application (Abu, Jabar, & Yunus). Unfortunately, these digitalization attempts have been ineffective. SMEs of Pakistan still need the complete digital capabilities necessary to take advantage of developed e-commerce resources and boost their performance. Additionally, to enhance the performance-oriented corporate environment, the low acceptance rate of e-commerce has hindered the digitization rate. As a result, the current study has looked into the variables that affect how SMEs use e-commerce to enhance their operational efficiency. SME owners who switched to e-commerce and only conduct business will be the subjects of the quantitative study.