The aim of this study is to explore the nexus between tourism and biodiversity conservation in the Galiyat region of Khyber Pakhtunkhwa. This region is very popular for its unique biophysical features and a famous tourist destination possessing high use and non-use value properties but over time its biodiversity has declined. Promotion of eco-friendly tourism can play an effective role to conserve the biodiversity. Tourists’ number of days stay has been used to measure the demand, while the biodiversity is measured by diversity of plants (forest), mammals and birds. In order to address the research objectives, a questionnaire was developed to collect data from tourist. A sample size of 200 was selected for the survey. The result showed that there is significant positive impact of biodiversity and other features in defining choices, concerning the tourists duration of stay. The estimated results show that the number of days stay (tourism) increased by -0.289% (p value < 0.05) due to the reduction in biodiversity loss. The calculated recreational value of Galiyat’s biodiversity is about PKR 86.09 million. Thus, the policies supporting biodiversity conservation seem to have a positive impact on tourism. Supervisor:- Dr. Rehana Siddiqui