Impact of Tourism on Socio Economic Development: A Case Study of Hunza Valley
Author: Seema Begum

Tourism becomes a rising industry in Pakistan. This study examines the socio-economic impact of tourism in mountainous region of Hunza, Northern parts of Pakistan. In order to achieve the objective of the study, well-structured 123 questionnaires filled from respondents of Hunza valley at their premises. Tourism has both direct and indirect positive and negative socioeconomic impacts on the local community of the destination. The local community wants to develop tourism as an economic development tool to stimulate wellbeing. Its development is concerned with positive economic impacts that increase the total income of the local community, create more jobs and expected to increase the local economy. However, some negative economic impact have identified like the higher the prices of goods and have limitations for shopping facility for tourist. The positive socio impact of tourism includes to have better destination image, living standard improved and developed social status, strengthen and rejuvenate local values, having opportunity for cultural exchange and strengthen cultural exchange. Some of negative impacts reported by respondents related to social values, loss of cultural originality, accelerating the social evil, insufficient facilities of entertainment and telecommunication. The findings of this study demonstrations that positive socio economic impact of tourism in Hunza Valley is greater from the negative socio economic impact for tourism. Supervisor:- Dr. Usman Mustafa

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Keywords : Hunza, Socio-Economic Development, tourism
Supervisor: Usman Mustafa

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