Respectable and Vigorous life is still unresolved issue to the most of people of developing countries including Pakistan. Solid waste collection is a serious environmental problem in developing countries and it consumes a large portion of municipal budget.. One fifth of the world population living in South Asian countries and struggling for healthy life. As an emerging country like Pakistan, has no barring to that state. Proper sanitation system is big challenge to better life especially in developing countries. This study has focused on how people respond towards solid waste collection services by valuing their willingness to pay, perception, behavior, and opinion. The study follows contingent valuation method and Severity Index for assessment of responses. Where severity index has different approach over responses. It has descriptive approach. Primary data used in this study with the help of questionnaire which is based on open ended questions in district Rawalpindi. Two areas are selected which are DHA 1 and Tench Bhatta. The objective of this research is to discover the household’s willingness to pay for better solid waste collection services, effectiveness of current system and level of patronage of solid waste collection services. There are three income groups. High, low and middle income group used to estimate the results by binary logistic and multiple logistic regression. In high and middle income group income is significant and positively associated with willingness to pay. Income is statistically insignificant in low income group. Supervisor:- Dr. Hafsa Hina