Commercial Viability of Online Carpooling Service (A study of Islamabad)
Author: Ali Noman Ashrif

Fluctuating fuel prices, rising congestion, longer commutes, and related environmental and human health effects have combined to once more draw the interest of governments, commuters, and firms toward the concept of Carpooling. Carpooling is arising as a major tool to overcome to aforementioned issues. This issues is being faced by all major cities of world. But if we particularly talk about related financial aspect of the scenario, the people of developing countries like Pakistan have to face it more than developed countries. This study focuses on what are the chances of acceptance of online carpooling service in Islamabad, Pakistan. This study will identify the potential gaps which are restraining the acceptance of carpooling in Islamabad. For that purpose, 103 questionnaires were distributed in Islamabad to those individuals who have financial capacity to own and maintain the car. Respondents were divided into two types i.e. 67 of the respondents actually have car(s), while 36 of the total respondents had capacity and willingness of having a car but due to some reason(s) they don’t have cars. Those reasons include low parking space, low car driving and managing skills etc. Although these people don’t own a car but they prefer a private taxi/cab over public transport for their daily travel. Supervisor: Mr. Nabeel Imtiaz

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Keywords : Carpooling Service
Supervisor: Nabeel Imtiaz

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