Moderating Effect Of Use Of Social Media Between The Relationship Of Corporate Reputation And Intentions To Apply For A Job
Author: Saifullah Khalid

The purpose of this study is to find out that how the good corporate reputation effect intentions to apply for a Job of a potentials employee in the presence of the use of social media. This is a quantitative research, in which the population is graduate students of the three universities from Islamabad. The results is being tested on the sample size 186 graduate students. The findings several good attributes of the corporate reputations such as Social improvement activities, Working environment, Self-respect of the employees, Quality of the products or services, Pricing strategy, Health and safety of the human resource, Leadership, laws are positively affect the intentions to apply for Job. The relationship of corporate reputation and intentions to apply for a Job is tested in the presence of the use of social media which found insignificant. The direct relationship is conformed and the moderating effect found insignificant through analysis.The results shows that serval attributes of the corporate reputations are positive for the corporate reputation, which have positive relationship with intentions to apply for a Job. The research add value to the literature that it tests the use of the social media as moderator in relationship of corporate reputation and between the intentions to apply for a Job. Supervisor:- Dr. Nadeem Ahmad Khan

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Keywords : Corporate reputation, Use of social media and Intentions to apply for a Job
Supervisor: Nadeem Ahmed Khan

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