Purchase intention

Impact Of Brand Loyalty, Product Quality And Packaging On Purchase Intention Under The Mediation Of Perceived Value: A Case Of Kfc And Mcdonalds, Islamabad
By:Fahad Ali
Supervisor: Usman Mustafa
Consumer Generated Online forums or Company Generated Online forums? The Impact of Online word of Mouth on Consumers' Purchase Intention: A Study of Food Industry of Pakistan
By:Qaisar Riaz
Supervisor: Fizzah Khalid Butt
Impact Of Mobile Phone Marketing Strategies On Brand Awareness And Purchase Intention On Consumers Of Apparel Industry In Islamabad
By:Junaid Ahmed
Supervisor: Fizzah Khalid Butt
Impact Of Celebrity Endorsement On Consumer Buying Behavior: An Islamic Perspective
By:Arslan Ahmed
Supervisor: Khurram Ellahi