Purchase intention

Impact Of Brand Loyalty, Product Quality And Packaging On Purchase Intention Under The Mediation Of Perceived Value: A Case Of Kfc And Mcdonalds, Islamabad

Consumer Generated Online forums or Company Generated Online forums? The Impact of Online word of Mouth on Consumers' Purchase Intention: A Study of Food Industry of Pakistan

Impact Of Mobile Phone Marketing Strategies On Brand Awareness And Purchase Intention On Consumers Of Apparel Industry In Islamabad

Impact Of Celebrity Endorsement On Consumer Buying Behavior: An Islamic Perspective