Celebrity endorsement

Impact Of Celebrity Endorsement And Brand Credibility On Consumer Purchase Intentions

By:Muhammad Ahsan Akram

Supervisor: Fizzah Khalid Butt

MBA Masters Of Business Administration

2017

Impact Of Celebrity Endorsement On Consumer Buying Behavior: An Islamic Perspective

By:Arslan Ahmed

Supervisor: Khurram Ellahi

MBA Masters Of Business Administration

2016

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